Q&A: Starting a Faith-Based Podcast - Insights from a Conversation with Xavier Thomas
BACKGROUND:
This Q&A emerged from a conversation with my nephew Xavier Thomas, who recently started "Divine Dialogues," a faith-based podcast. The discussion was sparked by Alex Hormozi's content on entrepreneurship, but evolved into specific guidance for new podcasters.
Q: Do I need to pay for promotions when starting out?
A: No. While established creators like Hormozi might spend $70,000 monthly on ads now, organic growth is more effective for beginners. Start by:
• Reaching out directly to your contact list
• Being transparent about mass outreach
• Sharing your mission authentically
• Building genuine connections before spending on ads
Q: What can I do beyond consistency to grow my audience?
A: Focus on systematic quality improvements:
• Camera angles and visual presentation
• Audio quality refinement
• Interview skills development
• Content structure enhancement
Remember: Not every improvement will get immediate audience response, but focus on steady progress.
Q: How do I attract valuable guests to my podcast?
A: Start with your existing network:
• Ask current guests for referrals during recordings
• Look for interesting people in your immediate circle
• Make specific asks based on topics or expertise
• Build warm connections through mutual contacts
Q: How do I know if I'm providing real value?
A: Value shows through:
• Direct audience feedback
• Engagement metrics
• Implementation stories
• Community growth
• Repeat listeners and shares
Q: How can I be more patient while working toward goals like 52 episodes?
A: Focus on systems over goals:
• Create repeatable workflows
• Establish consistent recording schedules
• Build reliable editing processes
• Track progress through systems, not just outcomes
Q: How do you handle fear when starting out?
A: Common fears include:
• Public failure
• Criticism
• Relationship changes
• Knowledge gaps
Solution: Focus on mission and value creation rather than perfection.
Q: How do you maintain relationships while growing?
A: Expect changes:
• Some relationships may naturally distance
• New connections will form
• Focus on authentic support
• Maintain integrity to your mission
• Accept that growth sometimes means outgrowing certain relationships
Q: Should I focus more on the podcast or merchandise?
A: Prioritize your mission. While merchandise can support your brand, your podcast directly serves your goal of helping people grow in faith and knowledge. Content creates deeper impact than products.
Q: Is this a real business if I'm not making money yet?
A: Yes. You're providing products (content and merchandise) and services. Profitability is separate from business status. Operating as a sole proprietor is fine until reaching significant revenue ($70-80k annually).
Q: How do you balance the constant desire for "more" with current resources?
A: Focus on:
• Maximizing current equipment
• Adding value without spending
• Improving skills consistently
• Appreciating present capabilities
Ask: "How can I serve better with what I have?"
KEY TAKEAWAYS:
1. Start with available resources
2. Focus on organic growth initially
3. Build systems for consistency
4. Prioritize mission over monetization
5. Expect and accept relationship changes
6. Add value before seeking upgrades
7. Maintain authenticity in growth
FINAL THOUGHTS:
Success in podcasting comes from consistent value creation, authentic connection with your audience, and clear alignment with your mission. Focus on serving your audience well, and growth will follow naturally.
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